June 15, 2017
Digital Marketing Portland – Key to Successful Branding and Selling
The world of digital marketing Portland welcomes you to a new era in branding and selling your products on the internet. You might probably ask what is new in it, since many other companies have been doing the same. The difference is in the approach to branding and selling. The process of branding starts with increasing the familiarity of your products and services in the digital media. This process crates visibility of your brand across various communities in the internet. For example social media is one of the most powerful channels which host millions of potential customers. Once the people become familiar with your brand name, they start exploring the details.
Digital Media Portland – Key of Interaction
The first key to open the world of successful branding is the interaction with people. Digital marketing Portland can help in creating curiosity among the users about your products and services. This can be done through blogs, reviews, videos, games, press release etc.
- Relevance: – Creating relevance with the user requirement is considered to be very critical. Only then they will care to open the content and see what is in it. You can do it with bright visuals, unusual display, catchy phrases and slogans. For example assume a user searching for refrigerator online. A catchy word like “high power saving with deep cooling” can immediately attract the attention of the users. You could attach it to a video which shows the functioning of an efficient refrigerator. At the end of the video, the audience would be certainly interested in knowing about the brand which has all the features and offers the benefits. There you can provide a link to your website. Be sure to make your video interesting and captivating.
- Profile: – Every aspiring business needs to have a profile which can attract the attention of the potential buyers. Slogans like “Since 1999” can make people to spontaneously click on the link. Even if you are new in the market you can create an appeal by crafting your profile with expertise in the product and service. People like companies with honest profile.
- Connection: – You have to connect with your audience through intense listening. You can use the social media, your website, emails and other channels to take input from them. Users love to provide their feedback and comments only when they know you are listening to them. This is a great strategy for retaining a visitor in your website or the related link for as long as possible. Then they naturally add you in their favorite list and start sharing your videos, website links and other interesting posts from you.
- Metrics: – You need to have the right kind of metrics about the sales conversion for a specific period. Digital marketing Portland can provide you with a vast range of such tools which tell you about the visitor activities in your website and the related links. Then will be able to redesign your strategy or improve on the existing ones to increase the sales conversion.